Wednesday, December 3, 2008

Twinity: another real world brand goes virtual

One of the things I have written about before and that distinguishes Twinity from other virtual worlds, is the mix between the real and the virtual. This is clearly visible in Twinity's Berlin and, hopefully, it will be in London and Singapore as well. A strong example of this mix is the Drykorn store, which in Twinity looks exactly like the real world shop!

Recently, another real world brand opened a virtual branch in Twinity: the German underwear company Wundervoll, which sells in the (real) Berlin shop Blush. The Twinity Wundervoll store however is at another address and has a different name; I have not yet found a connection to a real world Wundervoll store.

To the visitors however, that doesn't seem to matter much. Already, Wundervoll is one of Twinity Berlin's most popular places. I wonder why..

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